THE 6 KEY ELEMENTS FOR STYLIST MARKETING SUCCESS

The ‘Marketing Capsule’

To illustrate our unique approach to marketing in the simplest way, we’re going to use a ‘Capsule Wardrobe’ analogy.

The classic capsule wardrobe contains key pieces that form the basis of a versatile, functional wardrobe.

This includes:

  • The Blazer
  • The black dress
  • The classic white tee
  • A tailored pant
  • The perfect pair of jeans
  • The blouse

These 6 core garments are designed to be worn together, in various combinations for every occasion.

And depending on the event, a stylist would recommend various combinations suitable to that dress-code.

For example, a cocktail party might require the black dress and blazer.

However, a work meeting might require the blazer, jeans and a white tee.

A client needs different combinations for different events; and they can’t get dressed at all without all 6 options in their closet.

Now let’s consider our method to execute strategic, effective marketing content.

There are also 6 marketing elements to be implemented in various combinations, related to the stages of the customer buyer cycle.

These 6 marketing elements are:

  • Blog Posts
  • Social Media Content
  • PR
  • Email Marketing
  • SEO
  • UX

Every successful styling business must have a marketing strategy that involves a combination of blog posts, social media posts, PR, email marketing, SEO strategies and on-site user experience.

WHY YOU NEED A MARKETING CAPSULE

You wouldn’t advise a styling client to only have 1 or 2 pieces in a capsule wardrobe; because it would make creating outfits for different occasions impossible.

Likewise, we wouldn’t advise you to focus your marketing efforts on just one platform or tactic, because it will not be effective in attracting and converting clients consistently.

Why?

Because new customers need different content depending on where they are in the buyer cycle.

For example:

Someone who just discovered your Facebook page (during the ‘awareness’ phase of their buyer cycle) might need to understand who you are and what you stand for. Your marketing ‘outfit’ might include a blog post about your unique value proposition and a solution to their biggest styling problem.

However, when they are ready to book in a styling session with someone (the ‘consideration’ stage of the buyer cycle) your marketing ‘outfit’ might require a combination of social posts with testimonials to prove your expertise and increase trust, along with a video explaining how you work with clients in a shopping session.

We need to use a combination of marketing tools to make sure we give our audiences exactly what they need, when they need it, wherever they are interacting with you.

Consider these 6 marketing elements your STYLIST MARKETING CAPSULE.

You’ll need every element working consistently in various ways to effectively find, attract, convert and retain clients.

Ready to build your Stylist Marketing Capsule? Click here.

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