“Brand Development When You’re a Personal Stylist And….”

Today I’m talking with stylist Danique Martin about her business; Fashion and Finance. 

Danique is a stylist but she’s also spent the last 5 years building her own insurance business, and she came to me wanting to create an overarching brand and business model that would allow her to continue to do both. 

This episode is particularly relevant for those of you who have been asking me what to do about your marketing activity when you have 2 separate audiences or service areas. 

As a client of The Styling Advisory’s Empire Blueprint Program, we worked together on Danique’s mission, vision, brand proposition and services to create a business that opened up multiple revenue streams; all centred on the promise of personal empowerment and financial freedom. 

The other reason I wanted to share Danique’s experience is because she is an insurance expert specializing in the fashion and styling industry – so for all of you listening, if you don’t know what coverage you need as a stylist, from public liability insurance to income protection, here is someone that can explain it in a relevant way for our industry!

If you’ve got any questions about how you can create an overarching brand and business model for your own business, or if you want to learn more from stylist Danique Martin, you can email me, book in a chat or DM me @TheStylingAdvisory. 

If you want to watch our lovely faces as we talk, you can also watch this episode on my Youtube Channel; The Styling Advisory. 

Danique’s website: https://www.fashandfinance.com/ 


“Brand Development When You’re a Personal Stylist And….”

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‘How to run a Personal Styling Subscription Service with ‘Style Squad’s’ Anika Walker.’

Anika Walker is an Australian personal stylist who has re-imagined the way she  engages with women, regardless of age, size & budget, by launching  a monthly subscription service called ‘Style Squad’.

Style Squad subscribers receive an email that contains two educational videos each month, including one using innovative shoppable video platform ShopShare.TV.

The focus is on everyday, smart casual looks teaching subscribers how to style them up & down and how to master the art of mixing and matching.  

The move to a regional area prompted Anika’s transition to online styling services, but it was her experience styling thousands of women for major retailers and shopping centres Australia-wide that sparked her journey towards offering a personal styling experience any woman could access.

In today’s episode, Anika takes us inside Style Squad and shares her experience presenting a new concept to clients and subscribers. To find out more

‘How to run a Personal Styling Subscription Service with ‘Style Squad’s’ Anika Walker.’

00:00 / 43:35

‘Television Network Styling’ with Channel 10’s Amanda Jessup

Amanda Jessup is Channel 10’s Head of Network Styling, a role that sees her managing the creative direction for fashion, hair and makeup across every one of the network’s productions.

She is also responsible for creating the national style guide in line with the network’s individual production branding requirements.

Amanda has worked across films, television dramas, advertising campaigns, magazine shoots, as well as teaching and consulting as the NSW trainer for an Australian cosmetic company.

With over 20 years of experience across the various disciplines within the styling industry, it was a pleasure to gain a thorough insight into the world of television styling – the gruelling hours, the shift work, the multi-tasking and budget management requirements and her advice for how you can enter this area of styling successfully.

‘Television Network Styling’ with Channel 10’s Amanda Jessup

00:00 / 31:44

‘How The Pandemic Affected The Styling Industry’ with Virtual Style Coach, Erin Mathis

The pandemic has hit personal styling businesses hard, and I wanted to understand exactly what the commercial impact was, and how some styling industry leaders were not only surviving but thriving right now despite it.

In Episode #10, I sat down with Erin Mathis, Co-Founder of The Style Core, Creator of Your Million Dollar Look, TedX Speaker and Leading Virtual Style Coach (her services retail between $9 – $6000 USD!) to talk about the severe impacts on personal styling and image consulting businesses, and what you can do about it.

This episode will be useful if you can relate to any of these statements:

  • Your client bookings have dried up over the last 3 months and now you’re behind in sales
  • New clients are hard to find and engage in your home town right now
  • Potential clients are not ready to spend big on shopping and styling right now

While Erin’s pivot to virtual services happened way before the pandemic, we discuss her online styling business and what clients are looking for in this new economic landscape.

From quicker, faster, digital services that support your core offering to complete virtual makeovers from the safety of your own home, we hear first hand how you can successful pivot your traditional styling business online,


This 60 minutes will make an IMMEDIATE impact on your styling and image consulting business and revolutionize the way you service clients.

We’ll take you through the 3 opportunities you can adopt right now that will fast-track your ability to earn more, attract more clients and broaden your styling business opportunities despite a global pandemic.

We’ll show you how to:

  • Access a global client base… more clients equals more bookings and more revenue!
  • Create the freedom to work anywhere in the world…. Don’t be limited by your small town location or limited retailers around you
  • FINALLY get rewarded for extra styling support you provide clients and brands…. It’s about time you got paid for your recommendations and VIP service


We’ll give you 5x Virtual Service Ideas you can start offering RIGHT NOW….we promise these ideas are creative, fun and easy to build on your own!


Live Q&A with The Experts

Erin, Carla and Sarah will stay online after the webinar for a live Q&A so you can access these experts directly and ask all of your specific questions!

Mentoring sessions with Erin, Carla and Sarah start at $250 US per hour, so this is an INCREDIBLE opportunity not to be missed.

Replicate the latest services, start using the most popular tools and pivot your styling or image business under the direction of experts who have lived, breathed, taught and defined styling for over 10 years, as well as marketing experts working and talking with successful stylists from around the globe.

This is the MOST CURRENT ACTION PLAN you’ll find to grow your image or styling business starting right now.

JOIN THE WAITLIST NOW: https://thestylecore.lpages.co/go-virtual-webinar/

‘How The Pandemic Affected The Styling Industry’ with Virtual Style Coach, Erin Mathis

00:00 / 31:27

‘How to work with retailers’ with Westfield Stylist Adriana Fernandez

Today I’m talking with Westfield Sydney’s Head Stylist, Adriana Fernandez to find out how she works with brands in centres to deliver the best possible shopping experience for her styling clients.

Many shopping centres like Westfield will offer personal styling sessions to customers, either paid or as part of a complimentary service.

The centre takes an inquiry from the customer and connects them with their preferred stylists.

Some centres have a styling suite the stylist can use, but more often than not, the stylist is working within the centre without a central point.

A lot of stylists taking clients on a shopping trip within a specific centre have mixed views on the support and interaction with individual store staff.

Some stores are great, and might keep a fitting room free, racks of pre-selected clothing out, and help the stylist navigate new stock, but how do you get to that point with each store?

Adriana shares her approach to building the best relationships with each brand in a centre to deliver an exceptional client experience.


‘How to work with retailers’ with Westfield Stylist Adriana Fernandez

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‘Editorial Styling & How To Start Pulling Stock’ with Sydney Style Director, Carol Sae-Yang

Carol Sae-Yang is one of the most sought-after stylists in the industry, with a career spanning editorial, personal styling, television styling, fashion direction and most recently Sydney’s QVB Style Director.

Carol has been styling beauty, fashion and lifestyle shoots for some of Australia’s most respected titles including Sydney Morning Herald, Instyle & Cosmoplitan, building a network of the country’s elite photographers, designers, HMU artists and models, as well styling personalities for productions across Channel 10, 7 and MTV Australia.

Carol’s breadth of experience and knowledge of the styling industry led us along various conversational paths in this interview, taking us behind the scenes of shoots, client needs, the industry in general, her unique approach to retaining clients, and finally, some incredible, tactical advice for the classic challenge all new stylists find for themselves – pulling stock as an unknown stylist.

The purpose of our interview was initially to review her strategy for upselling clients; Branded photoshoots for her clientbase of modern leaders and entrepreneurs wanting to achieve their professional goals through strategic styling.

Carol has drawn on her editorial roots to extend the styling service beyond shopping and outfit curation, culminating in new head shots, media shots and web assets….. but we covered SO MUCH MORE.

This episode is jam packed with gold… so come join us for a truly eye opening journey into the world of styling.

‘Editorial Styling & How To Start Pulling Stock’ with Sydney Style Director, Carol Sae-Yang

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Virtual Styling Masterclass with Glamhive CEO Stephanie Sprangers


In today’s episode, we receive a virtual styling masterclass with Stephanie Sprangers, CEO of Glamhive, the leading marketplace connecting stylists with personal styling clients from around the world.

Steph is a true champion of the styling community. Like me, she believes wholeheartedly in the value stylists bring to all clients, and the opportunities the styling industry has to shape the new retail landscape.

Steph explains:

  • The virtual styling process and the vision of Glamhive
  • How to commercialise those extra texts and phone calls you’re currently providing for free
  • Why it’s so important your virtual styling service is a seamless client experience
  • The role your website plays in converting virtual clients and why Amazon is a great example
  • Why your website should be an e-commerce platform not a blog site
  • Why digital styling services are the perfect solution for both stylist and client.

As always, we discuss the future of styling and where the opportunities are for you to carve your own niche in the digital styling space.


If you are looking to refine your virtual styling systems and processes, visit our Programs page here or book in a free Empire Planning Session so we can review your current set-up, and create a roadmap for success.

Virtual Styling Masterclass with Glamhive CEO Stephanie Sprangers

00:00 / 46:36

‘How To Nail Your Visual Brand Presence’ with Beth Jones of B.Jones Style

LA-based stylist/creative director Beth Jones has one of the most distinctive and recognisable visual brand identities in the market.

Today, Sarah talks to Beth about the importance of a brand identity, how it helps clients and audiences connect with you personally, and how to create one for your styling business.

From photographic styles to posing ideas, her most popular branded content and the gradual process of forming her own style guidelines, you’ll get a masterclass in the art of brand identity with one of the best.

In 2009, Beth launched B. Jones Style, a fashion blog that peered into her daily outfits, home interiors and a fit & fab lifestyle.

Beth has worked as a brand ambassador for Paul Mitchell, Timex, DKNY, Modcloth, Banana Republic and LOFT, Nike Women, MVMT, Sephora at JCPENNEY, Goodwill International, and Crossroads Trading Co and is a part of Vogue’s Influencer Network.

In 2016, Beth launched her YOUTUBE CHANNEL and became the champion for “always playing dress up”. She brings her community into her magical world of styling up vintage finds from local thrift and vintage shops and documents her daily outfits on Instagram.

With 12 years of experience under her belt, Beth currently works as a stylist, social media consultant, creative director, Youtube creator and fashion influencer.

‘How To Nail Your Visual Brand Presence’ with Beth Jones of B.Jones Style

00:00 / 28:46

‘How To Increase Your Styling Prices with Sydney Stylist Gessica Marmotta’

Sydney stylist Gessica Marmotta shares with us her approach to pricing personal styling services, and how she went from ‘hobby pricing’ to charging $3000 AUD for styling appointments.

  • How do you gain the confidence to charge more?
  • How do you know what to base your rates on?
  • How should you approach this rate change with new clients?

Tips to help you establish a successful pricing structure:

  • Valuing yourself; believe in what you do
  • Research the market to ensure you are pricing your services appropriately
  • Gain advice from a financial expert to create a model that is commercially sustainable
  • Ensure the time you put in to the pre and post appointment is included in your pricing
  • Create packages with varying degrees of personal and financial investment, to build trust and attract a broader range of clients
  • Be transparent with the outputs; What you deliver for the client behind the scenes, on the day and post-appointment support
  • Provide as much detail as possible on your website’s services page

Gessica Marmotta is Sydney stylist and you can connect with her here:

https://gessicamarmotta.com/ @StyleByGessica

‘How To Increase Your Styling Prices with Sydney Stylist Gessica Marmotta’

00:00 / 22:33

‘How To Build Your Styling Brand’ with Dubai’s Kelly Lundberg

‘How To Build Your Styling Brand’ with Dubai’s Kelly Lundberg

00:00 / 30:19

‘How To Be A Fashion Editor’ with Freelance Editorial Stylist, Emma Read.

Head to https://emmaread.com.au/ to find out more on Emma Read and to view her portfolio.

‘How To Be A Fashion Editor’ with Freelance Editorial Stylist, Emma Read.

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‘How To Build A Personal Styling Empire’ with Hollywood’s Lauren Messiah.

To find out more on Lauren, head to her website https://laurenmessiah.com/

‘How To Build A Personal Styling Empire’ with Hollywood’s Lauren Messiah.

00:00 / 27:42

‘How To Convert Clients Over Coffee’.

This week we chat to Melbourne Stylist Shareena Winter about how she started her personal styling career, her approach to converting leads into clients and the exciting potential for stylists specialising in curvy silhouettes! We nail Shareena’s unique X-Factor and her niche audience too. A warm, beautiful soul I loved chatting with.

‘How To Convert Clients Over Coffee’.

00:00 / 12:47

Welcome to The Styling Advisory Podcast!

Hear from fashion, celebrity and personal stylists on how they’re building and growing their styling businesses. Discover success secrets you can adopt to turn your styling business into an empire, from those nailing it right now! @TheStylingAdvisory

Welcome to The Styling Advisory Podcast!

00:00 / 1:44

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