The Power Of Listening To Clients, with AICI CIM and author, Carla Mathis

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In my latest podcast, I get to deep dive into the heart of styling with AICI Certified Image Master and author of ‘The Triumph of Individual Style’, Carla Mathis.

I first met Carla as a student of The Style Core, and am fortunate to call her both a friend and business partner in the ‘Going Virtual’ Program we co-run alongside Erin Mathis.

In today’s conversation, we really delve into the soul of styling, and the role of the ‘identity’ for clients.

Carla has experienced incredible hardships growing up, but she has used this trauma to empathise with her clients and shift the meaning of an image consulting session towards something much more holistically healing.

As an image expert, you get to remind your client of what they’ve forgotten about themselves, and how to tap into that deep soulful stuff. Despite their body shape challenges or concerns, what you’re really doing is helping them uncover and acknowledge what is beautiful about themselves.

Listen to how Carla teaches ‘connection’ to aspiring stylists and what this means for your own brand, business and marketing moving forward.

READY TO BUILD A BRAND AND CONTENT THAT GUARANTEES CONNECTION WITH THE RIGHT AUDIENCE?
Join our live coaching program, ‘The Connection’ starting Oct 4, 2021…. you’ll get a brand identity and content plan that flows from the heart seamlessly and effectively, delivered by brand specialists and psychologists.

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