"New Shopping Partnership Opportunities with Garmentier Founder, Lisa Bubes"
Garmentier was founded in 2018 by professional stylist and retail veteran Lisa Bubes, who recognized the potential for personal shoppers to change the retail world through an entirely new direct sales model.
The Garmentier digital platform revolutionizes the relationship between retailers, brands and stylists and removes the barriers that have prevented a seamless and strong commercial partnership between them and the brands they help support.
Commissions, selecting and sending clothing from stores directly to clients without any need for upfront payments and custom tailoring are just some of the features of this platform.
In my interview today, Lisa and I talk about the industry challenges and how Garmentier was built to remove them in an innovative and intuitive way.
Currently available to US image professionals only, they do have plans to open the functionality and membership to other countries in 2021.
"Understanding the Styling Client Journey with My Virtual Stylist Founder, Rosie McKay."
Rosie McKay is a stylist with over 15 years experience in editorial and commercial work, most notably styling for WHO and OK magazine in Australia.
Rosie launched her personal styling business in 2017 and has since built a virtual styling platform ‘My Virtual Stylist’, offering clients ‘style subscriptions’ delivered quarterly.
In today’s episode, we’ll be focusing on the Client Journey; How your ideal client journey defines your business success.
Rosie has 2 distinct client profiles who each make purchasing and booking decisions in different ways.
Understanding these differences have enabled Rosie to anticipate the needs of each client as they move through the buyer cycle, removing any barriers to booking in and getting them signed up to her programs!
The 2x types of Virtual Styling client and what they need from Rosie
How each client likes to engage with Rosie
How we get them from ‘unaware of your services’ to ‘booking in’ (the buyer cycle)
The service types that match each client’s needs Rosie also shares her advice as an entrepreneur growing a business organically; it’s all about testing and tweaking to get results!
Understanding exactly how your ideal client makes a decision about booking in a service or buying a product should define the customer journey in your business.
Book a marketing coaching session in this month and we’ll define the steps your clients takes, make specific tweaks and help drive more bookings together!
"Shoppable Style Boards with Goodpix Founder, MaryLiz Lehman"
In today’s episode, Goodpix Founder MaryLiz Lehman shares her journey towards digitising the stylist/client experience and how stylists today are offering virtual styling services to broaden their earning potential.
MaryLiz is a firm believer in the power of the stylist to change the retail landscape, AND in the power of the ‘relationship -based entrepreneur’, which was the inspiration behind Goodpix; a digital tool allowing you to create shoppable content in a one-to-many format.
Shoppable boards, collections, affiliate commissions and client micro-sites are all available for a monthly subscription fee to scale your styling or image business.
We discuss why stylists won’t be replaced with subscription-based, algorithm driven fashion services, and how the Goodpix technology has helped to make the human-touch of styling, shopping and customer service more efficient.
'How to run a Personal Styling Subscription Service with 'Style Squad's' Anika Walker.'
Anika Walker is an Australian personal stylist who has re-imagined the way she engages with women, regardless of age, size & budget, by launching a monthly subscription service called ‘Style Squad’.
Style Squad subscribers receive an email that contains two educational videos each month, including one using innovative shoppable video platform ShopShare.TV.
The focus is on everyday, smart casual looks teaching subscribers how to style them up & down and how to master the art of mixing and matching.
The move to a regional area prompted Anika’s transition to online styling services, but it was her experience styling thousands of women for major retailers and shopping centres Australia-wide that sparked her journey towards offering a personal styling experience any woman could access.
The pandemic has hit personal styling businesses hard, and I wanted to understand exactly what the commercial impact was, and how some styling industry leaders were not only surviving but thriving right now despite it.
In Episode #10, I sat down with Erin Mathis, Co-Founder of The Style Core, Creator of Your Million Dollar Look, TedX Speaker and Leading Virtual Style Coach (her services retail between $9 – $6000 USD!) to talk about the severe impacts on personal styling and image consulting businesses, and what you can do about it.
The Styling Advisory Podcast
'How The Pandemic Affected The Styling Industry' with Virtual Style Coach, Erin Mathis
This episode will be useful if you can relate to any of these statements:
Your client bookings have dried up over the last 3 months and now you’re behind in sales
New clients are hard to find and engage in your home town right now
Potential clients are not ready to spend big on shopping and styling right now
While Erin’s pivot to virtual services happened way before the pandemic, we discuss her online styling business and what clients are looking for in this new economic landscape.
From quicker, faster, digital services that support your core offering to complete virtual makeovers from the safety of your own home, we hear first hand how you can successful pivot your traditional styling business online,
This 60 minutes will make an IMMEDIATE impact on your styling and image consulting business and revolutionize the way you service clients.
We’ll take you through the 3 opportunities you can adopt right now that will fast-track your ability to earn more, attract more clients and broaden your styling business opportunities despite a global pandemic.
We’ll show you how to:
Access a global client base… more clients equals more bookings and more revenue!
Create the freedom to work anywhere in the world…. Don’t be limited by your small town location or limited retailers around you
FINALLY get rewarded for extra styling support you provide clients and brands…. It’s about time you got paid for your recommendations and VIP service
We’ll give you 5x Virtual Service Ideas you can start offering RIGHT NOW….we promise these ideas are creative, fun and easy to build on your own!
WANT TO KNOW THE BEST BIT??
Live Q&A with The Experts
Erin, Carla and Sarah will stay online after the webinar for a live Q&A so you can access these experts directly and ask all of your specific questions!
Mentoring sessions with Erin, Carla and Sarah start at $250 US per hour, so this is an INCREDIBLE opportunity not to be missed.
Replicate the latest services, start using the most popular tools and pivot your styling or image business under the direction of experts who have lived, breathed, taught and defined styling for over 10 years, as well as marketing experts working and talking with successful stylists from around the globe.
This is the MOST CURRENT ACTION PLAN you’ll find to grow your image or styling business starting right now.