Tag: virtual services

“Success Secrets for Virtual Styling Services with Celebrity & Personal Stylist, Bridget Bell”

The Styling Advisory Podcast
"Success Secrets for Virtual Styling Services with Celebrity & Personal Stylist, Bridget Bell"
/
How do you find enough clients that you’ll be booked out months in advance?
Celebrity stylist turned personal stylist (and a client of mine) Bridget Bell of Style Ambition  shares her experiences, insights and strategies with me in this episode of The Styling Advisory Podcast.
As an industry expert who has styled over 150 celebrity shoots, television shows and events, Bridget wanted to bring the celebrity styling experience to the everyday woman, delivering the ultimate ‘wow’ factor to their wardrobe regardless of budget or location.
Known for nailing the brief no matter the silhouette, budget, creative vision or time frame, Bridget now helps executives, working mums and entrepreneurs ‘nail their own styling brief’ through shoppable videos and styling boards, virtual styling sessions and wardrobe edits all from the comfort of their own home… and was booked out last year!!!
Virtual platform ShopShareTV has been an integral part of this revised business model, despite Bridget not being a big online shopper before Covid….and Bridget explains:
  • How she uses online tools
  • Her transition to online services
  • How virtual styling services work especially wardrobe edits
Over the course of 2020, Bridget and I worked together to build a brilliant brand identity, value proposition, compelling services and social media content… and you can too!
Sign up for the program Bridget completed: 👑 The Empire Blueprint Marketing & Business Program https://www.stylingadvisory.com.au/services/branding-marketing-strategy/

“New Shopping Partnership Opportunities with Garmentier Founder, Lisa Bubes”

The Styling Advisory Podcast
"New Shopping Partnership Opportunities with Garmentier Founder, Lisa Bubes"
/

Garmentier was founded in 2018 by professional stylist and retail veteran Lisa Bubes, who recognized the potential for personal shoppers to change the retail world through an entirely new direct sales model.

The Garmentier digital platform revolutionizes the relationship between retailers, brands and stylists and removes the barriers that have prevented a seamless and strong commercial partnership between them and the brands they help support.

Commissions, selecting and sending clothing from stores directly to clients without any need for upfront payments and custom tailoring are just some of the features of this platform.

In my interview today, Lisa and I talk about the industry challenges and how Garmentier was built to remove them in an innovative and intuitive way.

Currently available to US image professionals only, they do have plans to open the functionality and membership to other countries in 2021.

🚀👑 READY TO GROW & SCALE YOUR STYLING BUSINESS?

Book your free ‘Empire Planning Strategy Session’ with Sarah here 👉 https://stylingadvisoryschedule.as.me/?appointmentType=11079751

“Understanding the Styling Client Journey with My Virtual Stylist Founder, Rosie McKay.”

The Styling Advisory Podcast
"Understanding the Styling Client Journey with My Virtual Stylist Founder, Rosie McKay."
/
Rosie McKay is a stylist with over 15 years experience in editorial and commercial work, most notably styling for WHO and OK magazine in Australia.
Rosie launched her personal styling business in 2017 and has since built a virtual styling platform ‘My Virtual Stylist’, offering clients ‘style subscriptions’ delivered quarterly.
In today’s episode, we’ll be focusing on the Client Journey; How your ideal client journey defines your business success.
Rosie has 2 distinct client profiles who each make purchasing and booking decisions in different ways.
Understanding these differences have enabled Rosie to anticipate the needs of each client as they move through the buyer cycle, removing any barriers to booking in and getting them signed up to her programs!
We’ll discuss:
  • The 2x types of Virtual Styling client and what they need from Rosie
  • How each client likes to engage with Rosie
  • How we get them from ‘unaware of your services’ to ‘booking in’ (the buyer cycle)
The service types that match each client’s needs Rosie also shares her advice as an entrepreneur growing a business organically; it’s all about testing and tweaking to get results!
TAKEAWAY 🔑
Understanding exactly how your ideal client makes a decision about booking in a service or buying a product should define the customer journey in your business.
SUPPORT 💻
Book a marketing coaching session in this month and we’ll define the steps your clients takes, make specific tweaks and help drive more bookings together!

“Shoppable Style Boards with Goodpix Founder, MaryLiz Lehman”

The Styling Advisory Podcast
"Shoppable Style Boards with Goodpix Founder, MaryLiz Lehman"
/

In today’s episode, Goodpix Founder MaryLiz Lehman shares her journey towards digitising the stylist/client experience and how stylists today are offering virtual styling services to broaden their earning potential.

MaryLiz is a firm believer in the power of the stylist to change the retail landscape, AND in the power of the ‘relationship -based entrepreneur’, which was the inspiration behind Goodpix; a digital tool allowing you to create shoppable content in a one-to-many format.

Shoppable boards, collections, affiliate commissions and client micro-sites are all available for a monthly subscription fee to scale your styling or image business.

We discuss why stylists won’t be replaced with subscription-based, algorithm driven fashion services, and how the Goodpix technology has helped to make the human-touch of styling, shopping and customer service more efficient.

“How To Offer a Virtual Shopping Service To Styling Clients Anywhere”

The Styling Advisory Podcast
"How To Offer a Virtual Shopping Service To Styling Clients Anywhere"
/

Today’s chat with ShopShare TV Founder Emma Inteman is a fabulous opportunity to understand the possibilities of the new tech tools from the mouths of the creators themselves!

 

ShopShare.TV is here to change the impersonal online shopping experience for customers, by enabling stylists and personal shoppers to bring online stores and shopping experiences to life.

With ShopShare.TV, your styling clients can discover new brands and get customised shopping recommendations from you, just like the traditional, in person services, via pre-recorded online shopping sessions made from your hone office.

In an age of digital innovation, image experts can finally capitalise on new tech tools like ShopShare TV to grow a global client base, reach more clients in a more affordable, accessible way and create engaging content that promotes your styling services.

If you want to build this service into your current business and market it effectively, book in for a free 30 minute ‘Empire Designing’ session with The Styling Advisory here.

We look forward
to hearing from you.

[email protected]