"Success Secrets for Virtual Styling Services with Celebrity & Personal Stylist, Bridget Bell"
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How do you find enough clients that you’ll be booked out months in advance?
Celebrity stylist turned personal stylist (and a client of mine) Bridget Bell of Style Ambition shares her experiences, insights and strategies with me in this episode of The Styling Advisory Podcast.
As an industry expert who has styled over 150 celebrity shoots, television shows and events, Bridget wanted to bring the celebrity styling experience to the everyday woman, delivering the ultimate ‘wow’ factor to their wardrobe regardless of budget or location.
Known for nailing the brief no matter the silhouette, budget, creative vision or time frame, Bridget now helps executives, working mums and entrepreneurs ‘nail their own styling brief’ through shoppable videos and styling boards, virtual styling sessions and wardrobe edits all from the comfort of their own home… and was booked out last year!!!
Virtual platform ShopShareTV has been an integral part of this revised business model, despite Bridget not being a big online shopper before Covid….and Bridget explains:
How she uses online tools
Her transition to online services
How virtual styling services work especially wardrobe edits
Over the course of 2020, Bridget and I worked together to build a brilliant brand identity, value proposition, compelling services and social media content… and you can too!
"Shoppable Style Boards with Goodpix Founder, MaryLiz Lehman"
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In today’s episode, Goodpix Founder MaryLiz Lehman shares her journey towards digitising the stylist/client experience and how stylists today are offering virtual styling services to broaden their earning potential.
MaryLiz is a firm believer in the power of the stylist to change the retail landscape, AND in the power of the ‘relationship -based entrepreneur’, which was the inspiration behind Goodpix; a digital tool allowing you to create shoppable content in a one-to-many format.
Shoppable boards, collections, affiliate commissions and client micro-sites are all available for a monthly subscription fee to scale your styling or image business.
We discuss why stylists won’t be replaced with subscription-based, algorithm driven fashion services, and how the Goodpix technology has helped to make the human-touch of styling, shopping and customer service more efficient.
"How To Offer a Virtual Shopping Service To Styling Clients Anywhere"
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Today’s chat with ShopShare TV Founder Emma Inteman is a fabulous opportunity to understand the possibilities of the new tech tools from the mouths of the creators themselves!
ShopShare.TV is here to change the impersonal online shopping experience for customers, by enabling stylists and personal shoppers to bring online stores and shopping experiences to life.
With ShopShare.TV, your styling clients can discover new brands and get customised shopping recommendations from you, just like the traditional, in person services, via pre-recorded online shopping sessions made from your hone office.
In an age of digital innovation, image experts can finally capitalise on new tech tools like ShopShare TV to grow a global client base, reach more clients in a more affordable, accessible way and create engaging content that promotes your styling services.
If you want to build this service into your current business and market it effectively, book in for a free 30 minute ‘Empire Designing’ session with The Styling Advisory here.
‘How To Nail Your Visual Brand Presence’ with Beth Jones of B.Jones Style
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LA-based stylist/creative director Beth Jones has one of the most distinctive and recognisable visual brand identities in the market.
Today, Sarah talks to Beth about the importance of a brand identity, how it helps clients and audiences connect with you personally, and how to create one for your styling business.
From photographic styles to posing ideas, her most popular branded content and the gradual process of forming her own style guidelines, you’ll get a masterclass in the art of brand identity with one of the best.
In 2009, Beth launched B. Jones Style, a fashion blog that peered into her daily outfits, home interiors and a fit & fab lifestyle.
Beth has worked as a brand ambassador for Paul Mitchell, Timex, DKNY, Modcloth, Banana Republic and LOFT, Nike Women, MVMT, Sephora at JCPENNEY, Goodwill International, and Crossroads Trading Co and is a part of Vogue’s Influencer Network.
In 2016, Beth launched her YOUTUBE CHANNEL and became the champion for “always playing dress up”. She brings her community into her magical world of styling up vintage finds from local thrift and vintage shops and documents her daily outfits on Instagram.
With 12 years of experience under her belt, Beth currently works as a stylist, social media consultant, creative director, Youtube creator and fashion influencer.
This week we chat to Melbourne Stylist Shareena Winter about how she started her personal styling career, her approach to converting leads into clients and the exciting potential for stylists specialising in curvy silhouettes! We nail Shareena’s unique X-Factor and her niche audience too. A warm, beautiful soul I loved chatting with.
Hear from fashion, celebrity and personal stylists on how they’re building and growing their styling businesses. Discover success secrets you can adopt to turn your styling business into an empire, from those nailing it right now! @TheStylingAdvisory
