‘The Rise of The Capsule Collection’ with Personal Stylist Jessica Ryan

The Styling Advisory Podcast
‘The Rise of The Capsule Collection’ with Personal Stylist Jessica Ryan


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Hi everyone! I’m your host, Sarah Cohen, Stylist Marketing Specialist and founder of the Styling Advisory, and in this podcast I ask successful personal stylists how they built their business, and what marketing tactics worked for them.

🚀✨If you’re a personal stylist or image expert looking to attract, convert and retain clients, you might be interested in joining our Stylist Marketing Collective; where you’ll effective styling client attraction activities from digital marketing specialists AND implement them together.

For more details click here.


‘The Rise of The Capsule Collection’ and how 1x clever marketing image attracts personal styling clients.

In this episode, I’m chatting with Jessica Ryan who is a Multi Award Winning Personal Stylist and Fashion Curator and mum of two based in Gippsland, Victoria and has built her successful business based on her ability to curate and style the ideal capsule wardrobe.

After over a decade of working in the retail fashion industry Jess developed a curiosity for women’s consumer behaviour and what exactly makes the perfect ‘curated wardrobe’.

She experimented with the art of curated wardrobing herself, living with 40 piece wardrobe for 3 years; to prove you can develop a balance between fashion obsession and mindful shopping.

We talk about how Jess tapped into this niche and marketed it beautifully using a powerful visual image of ‘The Rack’.

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[00:00:10] How Jessica started her journey in the fashion industry and discovered the alarming message of always buying new, more, now

[00:01:00] Becoming a mum and her decision to live with a 40 piece wardrobe

[00:01:34] The cathartic nature of a capsule wardrobe

[00:02:00] Becoming a mother and losing touch with our identity

[00:04:00] The decision to start reconnecting what what Jess loved through fashion

[00:04:42] What makes her clients decide to take that step too

[00:06:00] A focus on mindfulness and intention with how we shop and build our wardrobe.

[00:08:24] The turning point when bookings started to come in

[00:09:54] The inception and success of The Rack image; reducing the overwhelm for the client and showing them a beautiful collection

[00:12:00] The idea that a capsule brings a sense of control

[ [00:13:00] The weekly rack challenge

[00:13:51] Bringing your services to life with a visual image

[00:15:00] Every stylist’s marketing plan is unique, it’s not a one size fits all.

[00:17:55] The overwhelming side effect of client growth and the benefit of taking things step by step. Just pick something to work on and ignore the rest!

[00:20:28] Just create something people care about

[00:22:05] Making sure that my community are getting something from me whenever I show up. And that’s it.

Using IGTV Videos To Convert Styling Clients with Raquel Macias

The Styling Advisory Podcast
Using IGTV Videos To Convert Styling Clients with Raquel Macias

Today I’m talking to personal stylist Raquel Macias about her marketing approach, which focusses predominantly on creating video content on IGTV to convert clients.

Raquel spent time analyzing what type of posts/blogs/emails/ads were working to build relationships with followers and clients – and it turned out that every DM or email, booking or subscription was linked to videos she created.

Armed with this knowledge, Raquel decided to double down on this type of content rather than keep trying to create loads of different types of posts/content.

This approach works for her and her audience, but every one of us needs our own unique ‘recipe’ of marketing ingredients to drive our clients into booking in.

[00:00:00] Introduction to Raquel Macias, her styling journey and the business she has built.

[00:04:42] Do Raquel’s clients just want her to tell them what their style should be? Or do they have an idea of what they want their style to be and they just can’t?

[00:07:44] What type of marketing activity or marketing decisions have enabled Raquel to build her business.

[00:08:40] Studying her own content and the feedback she was getting

[00:10:00] For Raquel, video is a better way of communicating her knowledge.

[00:10:47] Reviewing the engagement, the metrics, and the information to attract clients.

[00:12:05] How likes and comments sometimes can be misleading when you use Instagram as a business platform.

[00:13:07] Raquel’s client journey from video views to clients .

[00:15:10] Free resources and freebies

[00:16:12] Planning video ideas and the creative process

[00:23:00] The mindset shift which will fuel the popularity of stylist’s

[00:25:34] Why the more clothing choices you have, the harder it is for you to make a decision on your outfit.

[00:27:04] What the call-to-action could be in your video

[00:31:37] The channel Raquel receives the most engagement from followers