"Success Secrets for Virtual Styling Services with Celebrity & Personal Stylist, Bridget Bell"
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How do you find enough clients that you’ll be booked out months in advance?
Celebrity stylist turned personal stylist (and a client of mine) Bridget Bell of Style Ambition shares her experiences, insights and strategies with me in this episode of The Styling Advisory Podcast.
As an industry expert who has styled over 150 celebrity shoots, television shows and events, Bridget wanted to bring the celebrity styling experience to the everyday woman, delivering the ultimate ‘wow’ factor to their wardrobe regardless of budget or location.
Known for nailing the brief no matter the silhouette, budget, creative vision or time frame, Bridget now helps executives, working mums and entrepreneurs ‘nail their own styling brief’ through shoppable videos and styling boards, virtual styling sessions and wardrobe edits all from the comfort of their own home… and was booked out last year!!!
Virtual platform ShopShareTV has been an integral part of this revised business model, despite Bridget not being a big online shopper before Covid….and Bridget explains:
How she uses online tools
Her transition to online services
How virtual styling services work especially wardrobe edits
Over the course of 2020, Bridget and I worked together to build a brilliant brand identity, value proposition, compelling services and social media content… and you can too!
"New Shopping Partnership Opportunities with Garmentier Founder, Lisa Bubes"
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Garmentier was founded in 2018 by professional stylist and retail veteran Lisa Bubes, who recognized the potential for personal shoppers to change the retail world through an entirely new direct sales model.
The Garmentier digital platform revolutionizes the relationship between retailers, brands and stylists and removes the barriers that have prevented a seamless and strong commercial partnership between them and the brands they help support.
Commissions, selecting and sending clothing from stores directly to clients without any need for upfront payments and custom tailoring are just some of the features of this platform.
In my interview today, Lisa and I talk about the industry challenges and how Garmentier was built to remove them in an innovative and intuitive way.
Currently available to US image professionals only, they do have plans to open the functionality and membership to other countries in 2021.
"Understanding the Styling Client Journey with My Virtual Stylist Founder, Rosie McKay."
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Rosie McKay is a stylist with over 15 years experience in editorial and commercial work, most notably styling for WHO and OK magazine in Australia.
Rosie launched her personal styling business in 2017 and has since built a virtual styling platform ‘My Virtual Stylist’, offering clients ‘style subscriptions’ delivered quarterly.
In today’s episode, we’ll be focusing on the Client Journey; How your ideal client journey defines your business success.
Rosie has 2 distinct client profiles who each make purchasing and booking decisions in different ways.
Understanding these differences have enabled Rosie to anticipate the needs of each client as they move through the buyer cycle, removing any barriers to booking in and getting them signed up to her programs!
We’ll discuss:
The 2x types of Virtual Styling client and what they need from Rosie
How each client likes to engage with Rosie
How we get them from ‘unaware of your services’ to ‘booking in’ (the buyer cycle)
The service types that match each client’s needs Rosie also shares her advice as an entrepreneur growing a business organically; it’s all about testing and tweaking to get results!
TAKEAWAY 🔑
Understanding exactly how your ideal client makes a decision about booking in a service or buying a product should define the customer journey in your business.
SUPPORT 💻
Book a marketing coaching session in this month and we’ll define the steps your clients takes, make specific tweaks and help drive more bookings together!
"Shoppable Style Boards with Goodpix Founder, MaryLiz Lehman"
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In today’s episode, Goodpix Founder MaryLiz Lehman shares her journey towards digitising the stylist/client experience and how stylists today are offering virtual styling services to broaden their earning potential.
MaryLiz is a firm believer in the power of the stylist to change the retail landscape, AND in the power of the ‘relationship -based entrepreneur’, which was the inspiration behind Goodpix; a digital tool allowing you to create shoppable content in a one-to-many format.
Shoppable boards, collections, affiliate commissions and client micro-sites are all available for a monthly subscription fee to scale your styling or image business.
We discuss why stylists won’t be replaced with subscription-based, algorithm driven fashion services, and how the Goodpix technology has helped to make the human-touch of styling, shopping and customer service more efficient.
"Brand Development When You're a Personal Stylist And...."
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Today I’m talking with stylist Danique Martin about her business; Fashion and Finance.
Danique is a stylist but she’s also spent the last 5 years building her own insurance business, and she came to me wanting to create an overarching brand and business model that would allow her to continue to do both.
This episode is particularly relevant for those of you who have been asking me what to do about your marketing activity when you have 2 separate audiences or service areas.
As a client of The Styling Advisory’s Empire Blueprint Program, we worked together on Danique’s mission, vision, brand proposition and services to create a business that opened up multiple revenue streams; all centred on the promise of personal empowerment and financial freedom.
The other reason I wanted to share Danique’s experience is because she is an insurance expert specializing in the fashion and styling industry – so for all of you listening, if you don’t know what coverage you need as a stylist, from public liability insurance to income protection, here is someone that can explain it in a relevant way for our industry!
If you’ve got any questions about how you can create an overarching brand and business model for your own business, or if you want to learn more from stylist Danique Martin, you can email me, book in a chat or DM me @TheStylingAdvisory.
If you want to watch our lovely faces as we talk, you can also watch this episode on my Youtube Channel; The Styling Advisory.
'How to run a Personal Styling Subscription Service with 'Style Squad's' Anika Walker.'
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Anika Walker is an Australian personal stylist who has re-imagined the way she engages with women, regardless of age, size & budget, by launching a monthly subscription service called ‘Style Squad’.
Style Squad subscribers receive an email that contains two educational videos each month, including one using innovative shoppable video platform ShopShare.TV.
The focus is on everyday, smart casual looks teaching subscribers how to style them up & down and how to master the art of mixing and matching.
The move to a regional area prompted Anika’s transition to online styling services, but it was her experience styling thousands of women for major retailers and shopping centres Australia-wide that sparked her journey towards offering a personal styling experience any woman could access.
In today’s episode, Anika takes us inside Style Squad and shares her experience presenting a new concept to clients and subscribers. To find out more https://www.yourstylerevolution.com.au/
'Television Network Styling' with Channel 10's Amanda Jessup
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Amanda Jessup is Channel 10’s Head of Network Styling, a role that sees her managing the creative direction for fashion, hair and makeup across every one of the network’s productions.
She is also responsible for creating the national style guide in line with the network’s individual production branding requirements.
Amanda has worked across films, television dramas, advertising campaigns, magazine shoots, as well as teaching and consulting as the NSW trainer for an Australian cosmetic company.
With over 20 years of experience across the various disciplines within the styling industry, it was a pleasure to gain a thorough insight into the world of television styling – the gruelling hours, the shift work, the multi-tasking and budget management requirements and her advice for how you can enter this area of styling successfully.
The pandemic has hit personal styling businesses hard, and I wanted to understand exactly what the commercial impact was, and how some styling industry leaders were not only surviving but thriving right now despite it.
In Episode #10, I sat down with Erin Mathis, Co-Founder of The Style Core, Creator of Your Million Dollar Look, TedX Speaker and Leading Virtual Style Coach (her services retail between $9 – $6000 USD!) to talk about the severe impacts on personal styling and image consulting businesses, and what you can do about it.
The Styling Advisory Podcast
'How The Pandemic Affected The Styling Industry' with Virtual Style Coach, Erin Mathis
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This episode will be useful if you can relate to any of these statements:
Your client bookings have dried up over the last 3 months and now you’re behind in sales
New clients are hard to find and engage in your home town right now
Potential clients are not ready to spend big on shopping and styling right now
While Erin’s pivot to virtual services happened way before the pandemic, we discuss her online styling business and what clients are looking for in this new economic landscape.
From quicker, faster, digital services that support your core offering to complete virtual makeovers from the safety of your own home, we hear first hand how you can successful pivot your traditional styling business online,
This 60 minutes will make an IMMEDIATE impact on your styling and image consulting business and revolutionize the way you service clients.
We’ll take you through the 3 opportunities you can adopt right now that will fast-track your ability to earn more, attract more clients and broaden your styling business opportunities despite a global pandemic.
We’ll show you how to:
Access a global client base… more clients equals more bookings and more revenue!
Create the freedom to work anywhere in the world…. Don’t be limited by your small town location or limited retailers around you
FINALLY get rewarded for extra styling support you provide clients and brands…. It’s about time you got paid for your recommendations and VIP service
PLUS
We’ll give you 5x Virtual Service Ideas you can start offering RIGHT NOW….we promise these ideas are creative, fun and easy to build on your own!
WANT TO KNOW THE BEST BIT??
Live Q&A with The Experts
Erin, Carla and Sarah will stay online after the webinar for a live Q&A so you can access these experts directly and ask all of your specific questions!
Mentoring sessions with Erin, Carla and Sarah start at $250 US per hour, so this is an INCREDIBLE opportunity not to be missed.
Replicate the latest services, start using the most popular tools and pivot your styling or image business under the direction of experts who have lived, breathed, taught and defined styling for over 10 years, as well as marketing experts working and talking with successful stylists from around the globe.
This is the MOST CURRENT ACTION PLAN you’ll find to grow your image or styling business starting right now.
Carol Sae-Yang is one of the most sought-after stylists in the industry, with a career spanning editorial, personal styling, television styling, fashion direction and most recently Sydney’s QVB Style Director.
Carol has been styling beauty, fashion and lifestyle shoots for some of Australia’s most respected titles including Sydney Morning Herald, Instyle & Cosmoplitan, building a network of the country’s elite photographers, designers, HMU artists and models, as well styling personalities for productions across Channel 10, 7 and MTV Australia.
The Styling Advisory Podcast
'Editorial Styling & How To Start Pulling Stock' with Sydney Style Director, Carol Sae-Yang
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Carol’s breadth of experience and knowledge of the styling industry led us along various conversational paths in this interview, taking us behind the scenes of shoots, client needs, the industry in general, her unique approach to retaining clients, and finally, some incredible, tactical advice for the classic challenge all new stylists find for themselves – pulling stock as an unknown stylist.
The purpose of our interview was initially to review her strategy for upselling clients; Branded photoshoots for her clientbase of modern leaders and entrepreneurs wanting to achieve their professional goals through strategic styling.
Carol has drawn on her editorial roots to extend the styling service beyond shopping and outfit curation, culminating in new head shots, media shots and web assets….. but we covered SO MUCH MORE.
This episode is jam packed with gold… so come join us for a truly eye opening journey into the world of styling.
Virtual Styling Masterclass with Glamhive CEO Stephanie Sprangers
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In today’s episode, we receive a virtual styling masterclass with Stephanie Sprangers, CEO of Glamhive, the leading marketplace connecting stylists with personal styling clients from around the world.
Steph is a true champion of the styling community. Like me, she believes wholeheartedly in the value stylists bring to all clients, and the opportunities the styling industry has to shape the new retail landscape.
Steph explains:
The virtual styling process and the vision of Glamhive
How to commercialise those extra texts and phone calls you’re currently providing for free
Why it’s so important your virtual styling service is a seamless client experience
The role your website plays in converting virtual clients and why Amazon is a great example
Why your website should be an e-commerce platform not a blog site
Why digital styling services are the perfect solution for both stylist and client.
As always, we discuss the future of styling and where the opportunities are for you to carve your own niche in the digital styling space.
If you are looking to refine your virtual styling systems and processes, visit our Programs page here or book in a free Empire Planning Session so we can review your current set-up, and create a roadmap for success.
