'Design Your Dream Business'
Strategy Planning Workshops for Retailers and Creatives

Join us in Newcastle or Melbourne for our business growth workshops.

We can help you create a business by design (not by default) and take your styling business to the next level.

Are you getting sick of all the online promises of how to make it as a coveted stylist and successful entrepreneur?  

Tired of trying to figure out how to generate leads and make consistent sales so you stop the feast and famine mindset for good? 

 We get it. 

You’re hustling like crazy offering 1:1 services but you’ve hit an income cap or sales are all over the place and you’re exhausted by the hustle. 

Your Inbox is filled with emails from the next online guru telling you their ‘perfect growth hacks’ or how to make 7 figures overnight. 

You’re frantically signing up to a gazillion courses, webinars and ebooks, all promising to deliver instant and incredible business results. 

But nothing seems to stick or you’re in #informationoverload


Sound familiar? STOP RIGHT NOW.

 Before you SPEND ONE MORE DOLLAR on ads, social media hacks, external agencies, consultants or designers, let us help you CREATE YOUR ROADMAP for success, with a plan that works for you.

 Join our laser-focused strategy day for creatives who want to design their dream styling business (and not spend days, months or years trying every tactic under the sun and throwing spaghetti at the walls with no results). 

Nothing can truly compare to the feeling of being in a room with passionate and ambitious creatives, ready to brainstorm, share, create, inspire, laugh, connect and have #businessbreakthroughs together.


Here’s how it works: 


 In our 1-day intensives, we’ll share with you the advanced growth strategies that multi-million dollar businesses use to achieve long term success.

 We’ll take you through the client-winning, revenue-driving fundamentals of all successful businesses to help you craft your own success plan and a clear business blueprint for the next 12 months. We’ll map out your: 

1.    Unique Brand Identity (so you can swim in your own blue ocean and find your sweet spot)

2.    Your Dream Audience (so you’re no stuck serving clients that don’t light you up)

3.    Strengths, Weaknesses, Opportunities and Threats (so you know exactly how to position yourself in the world of stylists)

4.    Competitor Landscape (so you can carve out your own niche in the market)

5.    Buyer Cycle and Content Plan (so you know precisely what kind of compelling content to pump out for consistent leads and supercharged sales)



Did we mention our 1-day workshops are also super-healing and inspiring because of the snacks, spiritual guidance and comedy we bring? Here’s what you’ll experience on the day:

  • A guided meditation to get super calm and creative before we kick off our laser focused strategy day
  • Tea, coffee and healthy treats throughout the day
  • Special workbooks and pens provided to collect your ideas and draft your perfect business strategy for 2020 and beyond
  • Morning teaching sessions from professional marketer, Sarah Cohen and expert copywriter and lawyer for entrepreneurs, Jacqui Jubb to set the stage for your ideal business blueprint
  • Brainstorming sessions with a group of inspiring women ready to grow their business in a strategic way, and
  • An independent planning session so you can formulate your own plan (we’ll walk around and answer your questions while you do)


When you’re in a room with like minded creatives, there’s an energy you simply can’t create online. You’ll be surrounded by 20 women who you can connect with, chat and bounce ideas off, with the chance to form long lasting relationships and collaborations as you grow your styling business.


By the end of the day, you’ll walk away with:

        The knowledge of a professional marketer

        A business by design (not by default)  and a personalized road-map for success

        The confidence to allocate ad spend resources and invest your time only in those activities that drive your business forward, AND

        A crystal-clear plan for what you need to do each day to build your business over the next 12 months. 


Ready to turn your dream styling business into a reality?

Ready to be given a clear roadmap and business blueprint that sets the framework for the next 12 months so you can charge ahead with confidence, drive more sales and feel like you’re in the driver’s seat?

Ready to nail the direction of your business with such precision and clarity you no longer have to guess what works?

Excellent, let’s do this!

Let’s go old-skewl and hang out in person, laugh, inspire and encourage each-other so we can navigate our own online business success.

  • Uncover the strengths, weaknesses, opportunities and threats to your styling business to make it awesome and unbeatable
  • Create an action plan to address anything standing in your way of success
  • Identify the competition to ensure you are ahead of the game
  • We create your values, personality, voice, what you want to be known for and what you promise to deliver to each client. Your ‘USP’ that makes you stand out and attract the right clients
  • We work out who is most likely to contribute most to the growth of your business
  • We define them, identify what their needs are, how to find them and what problems we’ll be solving for them to make a long lasting connection
  • We map your customer journey from awareness through to conversion
  • We match each stage of the buyer’s cycle with the right content to drive consistent leads and supercharge sales
  • We map out competitors to analyse what they do well and where you have the opportunity to gain market share
  • We review your strengths, weaknesses, opportunities and threats for a bullet proof action plan

Cost: $249.00 AUD


All workshops include tea, coffee, healthy snacks, workbooks and course materials.

There will be a 1 hour lunch break.


  • Friday 22nd November, 2019         9am – 4pm
  • Saturday 23rd November, 2019     9am-4pm
  • Thursday 14th November, 2019    9am – 4pm
  • Friday 15th November, 2019         9am – 4pm


Styling Business & Marketing Strategy

Every empire is built on the strategic foundations of BRAND, CORE CLIENT, SERVICES & CONTENT.

The ‘Empire Blueprint’ coaching program guides you through the development of the ultimate foundation for success; an executive business and digital marketing plan.

You’ll work directly with Executive Marketer and Styling Business Coach, Sarah Cohen, via weekly/fortnightly/ monthly strategy calls to define your brand, your core client, your services and your social media content.


This business and marketing strategy is the foundation of your future empire.

  • Uncover the strengths, weaknesses, opportunities and threats to your styling business to make it awesome and unbeatable
  • Create an action plan to address anything standing in your way of success
  • Research the competition to ensure you are ahead of the game
  • We create your brand values, personality and a strategic positioning statement to guide further marketing activity.
  • We work out who is most likely to make you the most money as a client
  • We then define him/her, identify what their needs are, where they are online and how we can convince them they need you
  • We craft services that speak directly to your dream client’s needs
  • We consider what your dream client needs to know before they book with you
  • We map out their journey from ‘not knowing you’ to ‘booking in with you
  • We create an easy, effective content plan you can refer to for all your social media, blog, email, web and video content posts.

5 Modules (fortnightly or monthly)
$230 USD per Module
$290 AUD per Module


The Monthly Executive Marketing Review

Every empire needs a CMO to direct the continued success of it’s marketing efforts.

As your own internal Styling Advisory, we offer an Executive Marketing Strategy Session to: 

  • Plan creative marketing activity 
  • Develop social media and marketing content
  • Improve current email campaigns to increase client bookings
  • Plan client retention strategies

See you in the virtual board room!

$105 USD per session
$150 AUD per session

Delivered via video conference.
60 minutes duration.

Head Shot Sarah Cohen
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