Branding& Marketing Strategy



Program One

Empire Blueprint


Styling Business & Marketing Strategy

Every empire is built on the strategic foundations of BRAND, CORE CLIENT, SERVICES & CONTENT.

The ‘Empire Blueprint’ coaching program guides you through the development of the ultimate foundation for success; an executive business and digital marketing plan.

You’ll work directly with Executive Marketer and Styling Business Coach, Sarah Cohen, via weekly/fortnightly/ monthly strategy calls to define your brand, your core client, your services and your social media content.

This business and marketing strategy is the foundation of your future empire.

5 x modules at $290 AUD per module. Delivered fortnightly over 10 weeks or monthly over 5 months.

Course Modules


* 5 x modules at $290 AUD per module. Delivered fortnightly over 10 weeks or monthly over 5 months.

Who is it for?

Stylists who want to start building the best foundation for their business, whether you’re just starting out or you’ve decided you need a complete marketing makeover!

How does it work?

  • 5 Modules delivered every 2 weeks/4 weeks
  • One on one strategy sessions together
  • Planning workbooks
  • Executive reviews

Within a matter of minutes of our working together, Sarah helped me create my core messaging in a way that is completely unique to me and my business. I walked away with a whole new perspective on my business and the results were immediate and transformational. Within days of applying my new strategy, my business began bustling like never before.

E’Beth Goad

Image Expert, USA

Sarah is a dynamic industry expert whom I have garnered so much from on both a personal and professional level. She understood my unique skills set as creative freelancer; assisting me in establishing a vision and action plan for my scope of services from concept through to execution phases. Her ability to liaise with clients and articulate strategic practices is second to none, always seeing her well exceed client expectations no matter what the project. Her vibrant energy and keen eye for detail ensure she is truly a force to be reckoned with

Alexia Petsinis


When you can work with someone who truly understands and sees your passion you’ve found your match! That’s how I feel about Sarah! Sarah has been such a huge part of the shaping and molding of my business I get excited when I think about it. Sometimes when we don’t know what to do in business we tend to pause and not move forward but Sarah knows exactly how to connect with you how to set up the right foundation blocks for your business so that you can be successful. She’s great with her words, gives meaningful advice and is always attentive to the task at hand. I love working with Sarah and so glad she was aligned to be my styling coach for my business

Danique Martin

Stylist, USA

OMG! Can I hire me!?!?!? Damn you make me sound good!!!

You are AMAZING at this!!!!!! The Styling Advisory is hands down the best styling coaching program ever. I highly recommend working with Sarah.

Amanda Wood

Stylist, USA 

Sarah's marketing knowledge and her keen ability to quickly access the gaps was phenomenal. Her energy was contagious. I now have a clear plan on how to elevate my brand and attract my perfect client.

Susan Cox

Image Expert, USA

Every stylist seriously needs to be working with Sara Cohen in order to grow and expand their styling business and get the most of out of the tools like ShopShareTV.

Emma Inteman

Founder, ShopShareTV, AUS

Wow! I love it Sarah! it really crystallises our discussions, brainstorming and prep work. So amazing to see the process and how it comes to life. I can see instantly how this creates such clear biz goals and a brand identity for me. Thank you!

Eva Papadakis

Image Expert, SINGAPORE

Thank you SO much for another mega-useful session.  Everything you suggested was gold dust and I really appreciate your time and wisdom.   I'm so much clearer about what to focus on next which is a refreshing change to the usual whirlwind of ideas that overwhelm and stop me from taking action!  It feels great to have a targeted strategy, which I had always been missing.   Thank you for being so approachable and encouraging, I could talk to you for hours!

Kelly Michelle

Wardrobe & Personal Stylist, UK

I have been working with Sarah over the past few months doing 'The Empire Blueprint' Program. It has been the single best thing I have done for my business. I wish I had met Sarah years ago. Her knowledge of this business is extensive, and her ideas are original and enlightened. Sarah is such fun to work with, I always finish out calls motivated and excited. My business has experienced a dramatic shift, but my thinking had expanded even further to imagine a business far more reaching than I previously thought possible.

Jana Keane

Stylist & Image Expert, AUS

I am so grateful to have Sarah as my business coach. She is very motivational and knowledgeable with an awesome vibe. I already had my brand but needed someone one to see it with a marketing, styling and business eyes like her! With my first session she helped me gain more clarity and modify certain things to make my brand concept even better

Paola Paulino

Stylist, USA

I just wanted to thank you for our marketing session together. I am so excited about getting my styling business going! You gave me some great next steps that are attainable! I was feeling rather overwhelmed with where to start. Thank you for your guidance and your valuable time. I appreciate it so much!

Tina Ray

Image Expert, USA
Program Two

Executive Sessions


1 Hour Marketing Coaching

Every empire needs a Chief Marketing Officer (CMO) to direct the continued success of its marketing efforts.

Whether you’re looking to plan digital ad campaigns, revise your social media strategy or launch a membership, your CMO is there to provide executive business coaching, creative direction and guidance every step of the way.

In these individual, 1 hour business and marketing sessions Sarah will help you:

  •  Plan creative marketing activities
  •  Develop social media and marketing content
  •  Improve current email campaigns to increase client bookings
  •  Plan client retention strategies
  •  Build membership or subscription services

See you in the virtual board room!

$150 AUD per session

Who is it for?

Stylists who want to start building the best foundation for their business, whether you’re just starting out or you’ve decided you need a complete marketing makeover!

How does it work?

  • One on one strategy sessions
  • Goals, objectives & action plans
  • Accountability and progress checks