Today I’m talking to personal stylist Raquel Macias about her marketing approach, which focusses predominantly on creating video content on IGTV to convert clients.
Raquel spent time analyzing what type of posts/blogs/emails/ads were working to build relationships with followers and clients – and it turned out that every DM or email, booking or subscription was linked to videos she created.
Armed with this knowledge, Raquel decided to double down on this type of content rather than keep trying to create loads of different types of posts/content.
This approach works for her and her audience, but every one of us needs our own unique ‘recipe’ of marketing ingredients to drive our clients into booking in.
[00:00:00] Introduction to Raquel Macias, her styling journey and the business she has built.
[00:04:42] Do Raquel’s clients just want her to tell them what their style should be? Or do they have an idea of what they want their style to be and they just can’t?
[00:07:44] What type of marketing activity or marketing decisions have enabled Raquel to build her business.
[00:08:40] Studying her own content and the feedback she was getting
[00:10:00] For Raquel, video is a better way of communicating her knowledge.
[00:10:47] Reviewing the engagement, the metrics, and the information to attract clients.
[00:12:05] How likes and comments sometimes can be misleading when you use Instagram as a business platform.
[00:13:07] Raquel’s client journey from video views to clients .
[00:15:10] Free resources and freebies
[00:16:12] Planning video ideas and the creative process
[00:23:00] The mindset shift which will fuel the popularity of stylist’s
[00:25:34] Why the more clothing choices you have, the harder it is for you to make a decision on your outfit.
[00:27:04] What the call-to-action could be in your video
[00:31:37] The channel Raquel receives the most engagement from followers
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