Anika Walker is an Australian personal stylist who has re-imagined the way she engages with women, regardless of age, size & budget, by launching a monthly subscription service called ‘Style Squad’.
Style Squad subscribers receive an email that contains two educational videos each month, including one using innovative shoppable video platform ShopShare.TV.
The focus is on everyday, smart casual looks teaching subscribers how to style them up & down and how to master the art of mixing and matching.
The move to a regional area prompted Anika’s transition to online styling services, but it was her experience styling thousands of women for major retailers and shopping centres Australia-wide that sparked her journey towards offering a personal styling experience any woman could access.
In today’s episode, Anika takes us inside Style Squad and shares her experience presenting a new concept to clients and subscribers. To find out more