Marketing Your Styling Membership with Personal Stylist, Caitlin Marwaha.

This episode is sponsored by our new offering, The Ultimate Stylist Marketing Funnel; a prioritized planning and implementation program to help you create the most effective marketing content every month for your business. 

This is the perfect solution for stylists struggling to reach their ideal client online, or convert that audience, subscriber base or web visitor into clients. 

We want to convert these people into clients but we also want to get a handle on our marketing activity so it’s effective without taking over our lives…. 

We need to give our audience the right content, at the right time, on the right platform, moving them through a buyer journey. 

Our Marketing Funnel helps you create content for every stage of this journey for the whole year! 

You’ll receive worksheets, monthly group coaching sessions and weekly access to marketing mentors, to get you creating a unique brand, niche client, and all the marketing content you’ll need for the year!

Head to our website for more details.


Our guest today is Caitlin Marwaha, a Melbourne based stylist and founder of the CM Style Squad. 

Caitlin shares her approach to marketing her business, how long it takes for her to convert clients, and the reality of building a 6 figure styling business….

It takes time, consistency, keeping track of what content works, a personal brand that resonates with your tribe, and realistic expectations. 

All those stylists with imposter syndrome or a feeling of failure because you haven’t got enough clients yet… this one’s for you! 


[00:00:17] Caitlin’s current launch period, styling experience to date and the decision to start running an online styling group program.

[00:03:28] Recurring revenue for stylists verses the unpredictable nature of client appointments. Launching to a warm audience on social media. 

00:04:51] How Covid impacted the messaging and value of a styling membership; it’s about community. “It’s one hundred percent the community element that keeps the women there.” 

[00:05:48] Why Caitlin’s styling community is the perfect example of why Imposter Syndrome shouldn’t be an issue, nor stop you from building your styling business. “It’s not the service itself, it’s how that service makes you feel”.

[00:07:03] Why there is room for every stylist. Clients will find their own tribe. 

[00:09:00] Whether to promote the tangible styling results of a membership or the community experience. The marketing messages that work? Exclusivity and social proof. 

[00:10:00] The Style Quad Niche Client 

[00:11:26] What clients want and how they want their styling problems solved; Group or one on one. 

[00:12:00] How long it really takes for someone to become a styling client 

[00:14:06] Growing her community on Instagram, paid marketing (Facebook ads) and networks. 

[00:16:00] Committing to consistent marketing content. 

[00:16:27] The struggle with getting that balance between how much value do you share online and how much do you keep for your paid clients. 

[00:17:27] Blogging vs Social Media to attract clients 

[00:19:05] The metrics or data Caitlin looks at to determine whether the marketing content was effective. 

[00:23:04] Setting realistic expectations when building a styling business. 

[00:24:30] Why success doesn’t happen overnight, but it will happen.

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