Hot To Offer Virtual Styling Services with Glamhive CEO, Stephanie Sprangers

Time needed: 2 minutes

Follow these steps to start launching your own virtual styling services.

1. Name Your Styling Service With The Outcome In Mind

   Whether you are conducting a virtual closet cleanse, virtual colour analysis or virtual shop with your client, the best styling businesses focus on the result of the service. Not the way it’s delivered.
   
   Instead of a ‘Closet Detox’ service, you could name yours the ‘Shop Your Closet – 5 New Outfit Combinations’.
   
   This way, the client gets excited by the result, not the delivery method.
   
   We want to sell the destination, not the plane, so make sure your styling services are branded with the exciting results in mind.

2. Include styling pricing, FAQs and reviews on the 1 page

   The key to converting a client on your services page is to ensure every piece of information is there when they need it.
   
   Many people won’t know how virtual styling services work, or what they are.
   
   Our job is to keep them on that virtual styling service page, because if they have to hunt around your website for answers, you could lose the booking.

3. Make sure your website is built properly to offer a seamless online experience

   Without a properly structured website, the booking process is very cumbersome for the client.
   
   The easier and quicker we make the booking process, the more likely it is that you’ll get that booking.
   
   Adding a free scheduling app instead of asking visitors to email you is the first step. You can try Acuity for a quick and easy scheduling service that integrates with your calendar.

4. Consider Virtual Styling Services As Your Recurring Revenue Stream

   Once you’ve performed a colour analysis, wardrobe edit and personal shop, we need a way to ensure clients re-book.
   
   Consider what your clients need in between these core services; do they need more outfit ideas? Do they need links to specific items in their exact colours? Or perhaps they want to talk through purchases with you when it suits them?
   
   Stylists are adding virtual styling to their business model as a way of offering recurring services post booking.

5. Value your time, and package it up attractively

   How many of you get asked styling questions from friends, followers on social media or at events?
   
   As Stephanie says, “If I called my attorney right now and spoke for 7 minutes, I’d get an invoice for 15.”
   
   Just because this is a fun industry, doesn’t mean your time is any less valuable.
   
   Next time a client asks a question, offer them a VIP service where they get access to you whenever they want, for a specific monthly fee.
   
   This is an incredible offer for clients, but it starts with you valuing your time and expertise first.