podcast

#9 Editorial Styling & How To Start Pulling Stock, with Sydney Style Director, Carol Sae-Yang

Carol has been styling beauty, fashion and lifestyle shoots for some of Australia’s most respected titles including Sydney Morning Herald, Instyle & Cosmoplitan, building a network of the country’s elite photographers, designers, HMU artists and models, as well styling personalities for productions across Channel 10, 7 and MTV Australia.

Carol’s breadth of experience and knowledge of the styling industry led us along various conversational paths in this interview, taking us behind the scenes of shoots, client needs, the industry in general, her unique approach to retaining clients, and finally, some incredible, tactical advice for the classic challenge all new stylists find for themselves – pulling stock as an unknown stylist.

The purpose of our interview was initially to review her strategy for upselling clients; Branded photoshoots for her clientbase of modern leaders and entrepreneurs wanting to achieve their professional goals through strategic styling.

Carol has drawn on her editorial roots to extend the styling service beyond shopping and outfit curation, culminating in new head shots, media shots and web assets….. but we covered SO MUCH MORE.

This episode is jam packed with gold… so come join us for a truly eye opening journey into the world of styling.

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